Tuesday, 26 October 2010

An advert for specsavers



How are the women objectified?
-Seen as a group chasing a male
-Stereotypical towards women
-All wearing bikinis
-No fat women/perfect/decent
-Running towards the male
-'look at me'

Why are they oibjectified?
-Sell products
-Like a prop
-Typical male advert
-Appeals to men
-Women want the look
-Keeps audience watching

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