An advert for aero

How is he objectified?
-Nearly naked (dressed in towel)
-Oiled/wet/sweaty
-Lots of definition
-Manly
-Older womens taste
-Talks in a 'husky' way

Why?
-Chocolate is an aphrodisiac
-Like a prop
-Appealing to women as they statistically eat more chocolate
-Looks like hes just got out of the shower